Day – 1 Fundamental of Digital Marketing

·         Familiarity with Digital Technology

·         Introduction to Digital Media

·         Usage of digital media in our daily life

o    Benefits of different technology & media

·         What is marketing?

·         Basic Component of Marketing Strategy & Planning

·         4P’s of Marketing

o   Product

o   Price

o   Place (Or Distribution)

o   Promotion

·         What Is Social Media Marketing? And why it is important?

·         Fundamental of Buyer’s Journey

·         Get started with Digital Marketing (What, Why & How)

·         SMART Objective Development

·         Principles of Digital Marketing

·         360-Degree Digital Marketing Campaign

Day – 2 Page Development

·         Facebook Page Development and Analysis

·         What & Why is Facebook Marketing

·         Social Media Account for a Business (Facebook, LinkedIn)

·         Buyer’s Journey Alignment with Platforms Behavior

·         Community Building Techniques

·         Content over Social Media & Hashtag Implementation

·         Audience Insight Analysis

Day – 3 – 4 Graphic Designing

·         Facebook Marketing Digital Content Requirements

·         Graphic works required for Facebook Marketing

·         Banner Customization through Adobe Illustrator

·         Poster Customization through Adobe Illustrator

Day – 5 – 6 Paid Advertisement (Facebook Ads)

·         Facebook Ads Account Creation & Best Practice

·         Fundamentals of FB Ads

·         Buyer’s Journey Alignment with Ads

·         Ads Objective, Copy and Call to Action

·         Understanding of FB Ads Bidding

·         Introduction to Facebook Business Manager

·         Practice Ads with Creative Hub

·         Audience Creation

·         Ads Campaign Creation

·         A/B Testing

·         Conversion Tracking & Remarketing

·         Ads Report & Measurement