· Familiarity with Digital Technology
· Introduction to Digital Media
· Usage of digital media in our daily life
o Benefits of different technology & media
· What is marketing?
· Basic Component of Marketing Strategy & Planning
· 4P’s of Marketing
o Product
o Price
o Place (Or Distribution)
o Promotion
· What Is Social Media Marketing? And why it is important?
· Fundamental of Buyer’s Journey
· Get started with Digital Marketing (What, Why & How)
· SMART Objective Development
· Principles of Digital Marketing
· 360-Degree Digital Marketing Campaign
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